Comprehensive insights into Australian community management

The first ever survey of professional community management in Australia reveals a sector on the rise, under pressure and struggling to find its voice.


Highly qualified

Australian community managers have a high propensity for tertiary education, even though there is no fixed pathway to the profession at this time.


There is a wide range of salaries across the sector. Even when filling senior or leadership roles, community and social professionals appear to be lagging behind national averages in renumeration.

Long unpaid hours

Working alone or in a small team, most community professionals are expected to work more than a full-time week, even if only paid full-time hours.


Community managers often bear the brunt of aggressive and abusive behaviour online. They are generally accountable for protecting and defending organisational liabilities in digital social contexts, yet rarely find adequate support when managing, or personally confronting, bad actors.

Ongoing learning

Most continue to learn throughout their career through events, short courses, webinars and self-guided study.

Want new challenges

Most people cited "seeking a new direction or challenge" as a reason to leave their current employer.

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About the Authors


Swarm is Australia's national conference for professional community builders and managers. Founded in 2011 and the first of its kind in the world, Swarm is the premiere industry event for community management practice, attracting the industry's best and brightest for a program of keynotes, workshops, panels, symposiums, social gatherings and more.


Quiip are Australia's only dedicated community management specialists, offering community management, round the clock moderation, risk assessment and strategic services for a wide range of clients, including government, not-for-profits, media and commercial brands. Quiip's seasoned team of distributed professionals specialise in difficult and sensitive content and communities.


Dialogue is a Melbourne based body representing social media and community managers, providing news, research, insights and events. Staffed by a team of multi-disciplinary specialists, you'll find us discussing the latest developments in the space, training our clients and analysing research.